Portfolio of Work
I’ve spent over 15 years competing on the digital frontlines for start-ups, non-profits, agencies and small businesses.
My approach to digital is rooted in one core principle: it’s not just about being seen—it’s about creating action.
Every move I make is grounded and strategic.
Every design, modern and impactful.
Every article, sharp and insightful.
Every Ad, targeted and highly converting.
Website Design
Mobile First Austin Based Landscape Design
Mobile first sleek and simple site optimized for lead-conversions and fast load times with clear CTAs.
Reno-Based Service Provider Outshines His Competition
High-performing site for Nevada based holiday light installations. Design showcased the millions of lighting options available to clients.
Custom E-Commerce for Building Supplier
Fully Branded CBD Product Line
Designed and developed cohesive branding and product packaging for a new CBD product line.
Services Website for Home Tech Installation
Cutting-edge website for a Reno. NV based home automation installation company.
Wellness Center and Organic Cafe
Led complete rebranding initiative, revitalizing the visual identity and marketing materials.
SEO / SEM
Local SEO Landing Pages covering 75% of US Pop.
Boosted local SEO with scalable, optimized, schema markup, covering 75% of the US population and A/B testing top US cities to top neighborhoods.
Keyword Rich Content for Organic SEO Growth
Specialized in keyword-rich, optimized content packages based on algorithmic knowledge base and brand authority.
Copywriting
Extended Services for Concrete Industry
Residential, commercial, & public works service pages with a focus on quality, safety, and efficiency.
Brand and E-Commerce for Natural Skincare
The text is direct, authentic, and persuasive, highlighting natural, vegan ingredients, ethical practices, and social responsibility while emphasizing simplicity and effectiveness.
Cluster Articles Deliver for HVAC Professional
Developed and created SEO-optimized blog posts with targeted keywords to boost visibility and engagement.
Educational Content for Emerging CBD Industry
Created educational content tailored to the emerging CBD industry, focusing on compliance, benefits, and consumer education.
Graphic Design & Branding
Photoshop Enhancements and Manipulation
Professional image enhancements including retouching, color correction, and detail sharpening to bring photos to life with clarity and visual impact.
Menu and Service Assets
Menu design that blends visual appeal with clear layout and branding, creating an engaging and easy-to-navigate customer experience.
VIDEO
Onboarding Video Tutorials
Created 4 engaging video tutorials to simplify website onboarding for new clients.
Acai Bowl Campaign
Community & Personal
Founder and Innovator at Good Vibes Community
Good Vibes Community began in 2012 at Northeastern University in Boston.
Founding this group sparked from a lack of community at University, especially after a memorable freshman year "Living & Learning Community". Upon returning in year two, I noticed the lack of connection and shared spaces in the dorms and sought to resolve this by hosting weekly "meetings" in the Sacred Space at NEU.
The community grew like wildfire and went on to foster a growing community of students sharing kindness and connection through experiential workshops, wellness events and of course, good vibes!
Wellness Campaign at Local Organic Cafe
Led complete rebranding initiative for an all-organic smoothie menu, revitalizing the brand and identity.